Ikigai

Ikigai

January 17, 2022

Ikigai (生き甲斐, ‘a reason for being’) is a Japanese concept referring to something that gives a person a sense of purpose, a reason for living. It is often compared to similar concepts, such as mission, dream, vision and meaning of life.

Ikigai is our winter motto, applied to all new merch and cups. Find your meaning of life in Father.




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